Rewritten
- Our conversion rate jumped from 2.1% to 3.4% this quarter — that's a real, meaningful improvement, not just noise
- Fewer people are bouncing immediately; our bounce rate dropped 8%, meaning the page is doing a better job holding attention
- People are also sticking around longer, with average time on site up 45 seconds
- And this is all happening on mobile increasingly — 62% of our traffic now comes from phones, so whatever we're doing right is working there too
About this tool
Numbers on a slide don't explain themselves, and the person presenting them isn't always the person who ran the analysis — which is how you end up with a presenter reading a percentage aloud with no sense of whether it's good or bad. This tool takes a data summary or list of statistics and turns it into plain-language talking points that explain what the numbers actually mean, aimed specifically at non-technical audiences who need the "so what," not the methodology. It's the numbers-specific sibling to the general talking-points-generator tool.
Frequently asked questions
Will it explain whether a number is good or bad?+
Yes, where the context makes that clear (e.g. a rising conversion rate), it frames the number's significance rather than just restating it.
Can it handle multiple unrelated statistics at once?+
Yes, paste in several stats and it will generate a talking point for each, in plain language.
Is this suitable for an executive audience or just general staff?+
It's tuned for any non-technical audience, which covers most executive audiences as well as general staff meetings.